Ever dreamed of owning your own business?
What about making six-figures a year or even a MONTH?
I know you have. So have I. Sometimes it feels impossible and out of reach.
For me, blogging has been a real rollercoaster. I can’t tell you how many tears I’ve cried over not having hardly any traffic and feeling like a nobody.
I have an awesome support system a.k.a my family but I tend to get impatient and want my success to happen right away. This isn’t the right mindset. I have since changed my mindset after talking with a friend of mine.
There are some who have been amazingly successful at building an authentic brand and blog and raking in a beautiful income.
Today, have a fun treat for all of my loyal readers.
I am interviewing Alexis Schroeder and this is the very first interview I’ve done on Puzzle Pieces but certainly not the last. I think you all will enjoy this!
Alexis Schroeder is the owner of FITnancials, a blog dedicated to serving women who want to achieve financial freedom and grow their online business. With budgeting and side hustles, Alexis paid off over $40,000 of debt and made $80,000 her senior year of college.
Please introduce yourself and tell us a little bit about your blog and what it is you do for a living.
Hi! My name’s Alexis and I’m a full-time blogger over at Fitnancials, a blog dedicated to serving women who want to achieve financial freedom and start a side hustle or business. I’ve been working from home for 2 years now and running this blog solely by myself.
How long have you been blogging?
My blog started in 2013, but it was solely a hobby blog with no intent to make money off of. I posted for fun and touched it a couple hours a month. In 2017, I was fed up with my job and ready to create purpose in my life. I went all in on my blog. In 2018, I made over $80,000 while I was a senior in college and working on my blog.
What motivated you to start blogging?
My sister and her friends kept telling me to start a blog after I lost a lot of weight and changed my life around. I thought it was a great idea, but as I mentioned earlier, I never started it to make money. It was purely for fun. I even thought about selling the blog a couple times because I got offers on it. Not sure why because I was getting little traffic and making little money from it, but I’m happy I always said no.
When I first started taking my blog seriously, I thought about giving up many times. I even got an offer for $15,000 to buy my blog and almost said yes. Making money blogging isn’t easy work, and it took me awhile to see good income. Obviously, I’m relieved and filled with happiness now.
How much do you make each month?
Last year I made $80,000 a year, with months ranging at the top end of $15,000 to $5,000. I no longer share my earnings for privacy reasons. I make money through ad revenue, affiliate marketing, sponsored posts, and selling digital products. I recently came out with my first digital product in partnership with my sister, called Making Sense of Sponsored Posts.
What do you feel played the biggest role in you getting to this point?
I had a lot of mindset work to go through this past year on my blog. My first year of taking my blog seriously, I made $35,000. The second year, I made $80,000. During that second year, I really had to work on my mindset as it was the biggest thing holding me back. I kept telling myself I couldn’t do a certain thing or that it wasn’t possible, that I wasn’t capable of making six-figures, and so on. So many people don’t even think mindset matters when running a business, but it’s the most fundamental aspect of it.
Where do you see your blog 5 years from now?
My #1 goal is to reach more women around the world and help them achieve financial freedom, whether that be with budgeting or starting a side hustle to pay off debt.
I paid all debt before I turned 26 with frugality and side hustles, which is an incredible feeling. It’s so freeing to know I have the power to complete goals and live my dream life, and I want to teach other women how to do the same. I’d love to come out with more courses and guides on these topics, as well as meet-ups in person.
What are your tips for paying down debt for those with a small and very limited income?
Create a budget and actually stick to it. The latter is the harder part, but once you get into the swing of things, it’s a lot easier to do. I used to make $800 a month as a teacher’s assistant and really had to make that last. I had to pick up side hustles to make more money to survive and pay off debt. Managing your money is so freeing, but there is a learning curve in the beginning.
Could you describe your blog traffic and how you were able to achieve these numbers?
I get between 100,000-150,000 page views per month with traffic sources coming from Pinterest, Google, and Facebook. I truly believe in diversifying traffic sources, which is why I’m really ramping up my attention to Google SEO this year. Pinterest has been really strange this year with banning accounts randomly. I hate to be in a situation where I’d have to shut down my blog because I have no traffic left. This is why I don’t recommend relying on 1 traffic source.
I took 2 courses to get where I’m at today. For Pinterest, I enrolled in Pinterest Traffic Avalanche and for Google SEO, I enrolled in Stupid Simple SEO. I highly recommend both. Each course is a huge time commitment and can take months to fully implement, but it’s obviously worth it as I’ve seen six-figure numbers for years now.
What are your tips on how small blogs can grow traffic the quickest?
Enroll in a Pinterest or SEO course. So many people try to wing it with traffic with no real strategy. Don’t waste your time by trying to do it yourself and instead learn from people who have already done it. This saves a lot of time (which is money). Then, you can work on doing other things that make you money.
How can someone with a small audience make their first affiliate sale?
The great thing about affiliate marketing is anyone can see results, even with a small blog. I think the most important thing is to be genuine and authentic from the beginning. It’s very clear when someone is just trying to make a sale versus someone trying to help you.
What are your tips on launching a brand-new course as an introvert who only uses Pinterest?
I have to admit, I was really nervous when I launched my course in partnership with my sister. What made it a lot easier was working with her on it because we could bounce ideas off of each other. I know this isn’t possible for everyone, so what I’d recommend is after you create a course, get BETA students to test out your content and give you feedback. Offer the course either for free or for a huge discount in order for them to give you feedback. This will give you a lot more confidence in launching your course.
Thank you for that Alexis!
Talk about motivation! If that wasn’t encouraging I don’t know what is! After this interview, I feel much more prepared to fight this fight for a long time. It’s true that building a blog is not easy AT ALL, not even a little bit but it’s totally worth it! Alexis just showed us how much it’s really worth, six-figures! My aim in having Alexis Schroeder here today is to motivate all of you women to build beautiful brands and not give up when things get hard and it seems like you can’t win for losing. You can win! Always remember that!
Over to you: What is one thing that you plan to work on more after reading this interview?
If you have yet to start a blog but want to start one after reading this interview don’t forget to check out:
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